About Us

Who We Are

Since 1987, Loving Choices Pregnancy Center has provided confidential and compassionate assistance to women in the Northwest Arkansas area. We are a non-profit organization supported by our local community. 

Our purpose is to help our clients find the best way forward when facing difficult decisions in an unplanned pregnancy. We are highly committed to being supportive as well as being a safe place for every woman who walks through our doors — no matter the situation she finds herself in. 


Advisory Board

Cathy Boozman
Sister Anita DeSalvo
Susan Duke
Greg Spragg
Debby Sellers
Doug Sprouse
Joe Donaldson

Board of Directors

Dee Moss — Chair
Mollie Duddleson — Co-Chair
Terry Phillips — Treasurer
Michele George — Secretary
Andrew “Jamie” Lueders, M.D. — Medical Director
Beth Oloffson
Jim Bryant
Therese Olenberger
Susan Antony
Gary Butler


Dana Schwiethale — Executive Director

Development Staff

Penny Rogers — Director of Development
Sharon Martin — Director of Finance

Mobile Staff

Nicole Johnson — Mobile Manager
Julie Phillips — Client Manager
Morgan Fonville — Sonographer
Sharon Stuthard — Sonographer
Julie Salsman — Mobile Driver
Barbra Landry — Mobile Driver

Fayetteville Staff

Karen Johnson — Fayetteville Site Director
Emily DeVault, R.N. — Nurse Manager
Karen Rorex, R.N. — Registered Nurse
Charla Roberts — Fayetteville Client Manager
Michela Fields — Care Director

Rogers Staff

Bettina Loughman — Rogers Site Director
Candace Wright, R.N. — Nurse Manager
Hannah Knoedl — Rogers Client Manager / Social Media Creative
Molly Mays — Rogers Care Director

Men’s Staff

Tommy Bitner — Rogers Men’s Ministry
Bill Wright — Rogers Men’s Ministry
Phil Johnson — Fayetteville Men’s Ministry